Facebook Video vs Image Ads (2024)

As a business, you must select the appropriate type of ad to engage your target audience on Facebook. Both video and image ads have the potential to increase engagement.

Video Ads

On Facebook, video ads are an excellent way to capture people's attention. They enable businesses to tell a story and showcase their products or services in a more engaging way than a static image. According to a Buzzsumo study, videos on Facebook generate 12 times the number of shares as text and images combined. Furthermore, videos on Facebook are watched for an average of 3 minutes, whereas photos are engaged with for less than 1 minute.

Making an informative, entertaining, and visually appealing video ad is the key to creating an engaging video ad. To encourage people to take action, use high-quality footage, a catchy soundtrack, and a clear call-to-action. Also, keep in mind that videos are longer than images and can last up to 120 minutes.

Image Ads

Image ads are a cost-effective way for businesses to advertise on Facebook. They are suitable for use in a variety of ad formats, including carousel ads, single image ads, and collection ads. Image advertisem*nts are excellent for promoting events, sales, and specific products. They can also be used for lead generation, retargeting, and conversion campaigns.

Use high-quality images that are visually appealing and attention-grabbing to create an engaging image ad. To encourage people to take action, use persuasive language in your ad copy and include a clear call-to-action. Keep in mind that images are less engaging than videos because they are static.

Which One is Better?

Video advertisem*nts are more engaging than image advertisem*nts, but they are also more expensive to create. Image ads are less expensive than videos, but they are less engaging.

If you want to create more engaging and effective advertisem*nts, video ads may be a better option. Image ads, on the other hand, may be the way to go if you want to create more cost-effective ads.

Conclusion

While video ads are more likely to generate engagement than image ads, when used correctly, both have advantages and can be effective in driving engagement. As a business, you must choose the best ad format based on your goals, budget, and resources. Finally, it is a good idea to test and optimise your ads to find the best performing format for your audience.